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Feb 12, 2015

Great success for the seminar "Samen Sterk" Print E-mail Linked In Tweet Share

The event “Samen sterk” (meaning:  Unity is strength) organized on February 10, by Febelgra, the NGO representing the Belgian graphic industry and  six suppliers  of which C.P. Bourg and its Belgian distributor Albyco,  gathered over 220 professionals from the graphic industry in the outstanding facilities of Agfa Graphics in Flanders.

Great success for the seminar "Samen Sterk"

The conference “The economic situation of the graphic industry. How to get added value with a digital printing solution?" was presented by Waldo Van de Velde, CEO of Febelgra “. He demonstrated that over 70% of the B2B sectors continue to believe in print communication and its efficiency.

93% of the Belgian people prefer to read books and long texts on paper and 86% of them prefer to receive their mail in a printed version. Printed communication scores very high on the level of the so called cognitive retention, said  Waldo Van de Velde.

The printing volume as well as the number of printers continues to decrease. Printers should make strategic decision by “going digital” and offer added value to their clients such as personalized and customized printed on-demand marketing materials. There is a demand for one-to-one print communication. It is what will enable print to remain in the new multi-platform communication mix.

“The future of print lies in offering high quality products and offering significant added value rather than mass runs – the desire to differentiate”, said  Waldo Van de Velde.

In the showroom of Agfa Graphics, participants could get a demonstration on a digital production line from “web-to-finish” that offers this kind of added value to print communication.  It was done thanks to the collaboration of Agfa Graphics, Albyco, C.P. Bourg, Dataline MultiPress, Fedrigoni and Konica Minolta.

The collaboration between these key industry players and Febelgra made the event an undeniable success!

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